A Convergent TV Platform Built For Agencies

Plein Air launched Lee's Famous Recipe on streaming TV. Here's what attribution to store traffic looks like the next morning.

Plein Air is already buying streaming TV for Lee's Famous Recipe with Tiffany's team managing media strategy. The gap is what the campaign is driving: Dan Sokolik said restaurant traffic and sales are the KPIs that matter, and right now there is no attribution connecting those streaming impressions to store visits. Tatari adds that layer, plus direct buying on Hulu, Peacock, and HBO alongside biddable linear in the same platform.

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Data is not real and for illustrative purposes only

Why we sent this

→ Lee's Famous Recipe is live on streaming TV. The question Tiffany's team needs to answer is which streaming placements drove foot traffic last Tuesday vs. which just delivered impressions. That data should be available the next morning, not post-campaign.
→ Bojangles, Freddy's, and Tropical Smoothie all have active TV spend. Plein Air currently lacks the unified attribution layer that ties those airings back to restaurant visits and sales across the portfolio.
→ Tatari works as both a managed service and a self-serve platform. Most teams start managed for planning, buying, and measurement, then ramp into the platform as they build familiarity. Tiffany's team keeps strategy ownership either way.

What Makes Tatari Different?

TV attribution for Plein Air's QSR clients. Lee's streaming campaign, measured to the restaurant visit.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

Measure real outcomes

Restaurant clients measure in foot traffic, online orders, and same-store sales lift. Tatari's attribution ties every TV airing to those outcomes: the Lee's Famous Recipe spot that aired Wednesday on Hulu and exactly how many store visits it drove before Friday. That is the data that justifies the TV budget to a franchisee.

Direct media execution

Tatari holds direct relationships with Hulu, Peacock, HBO, and every major linear network. For QSR clients running family-friendly campaigns, that means guaranteed placement in brand-safe environments without exchange adjacency risk. No DSP markup, no black-box delivery reports. Tiffany's team sees exactly where every Lee's and Freddy's impression ran.

Our Platform and Services

Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Tatari gives Plein Air biddable access to the linear scatter market and direct CTV buys on Hulu, Peacock, and HBO in one platform. For Lee's running national streaming campaigns, attribution to store visit activity is available the next morning. For Freddy's and Long John Silver's, the same platform handles streaming and linear together with one unified attribution report across every market.

See our media buying tools for TV

Measurement

Every streaming and linear airing reports the next morning: network, daypart, creative, and the restaurant-specific outcomes that matter: store visit lift, online order activity, and delivery app sessions. For Plein Air managing media across 75+ restaurant clients, that means one attribution view across every TV campaign in the portfolio.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight

How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari to apply the same measurement discipline to TV that they already ran on digital. They unified linear and CTV in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth across their client base. For Plein Air managing media for restaurant chains where foot traffic is the only metric that matters, the parallel is direct.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC

Read the full case study

75+

Restaurant clients in Plein Air's portfolio. Every active TV account is a potential Tatari attribution campaign.

Double-digit revenue growth for DAC after connecting TV airings to real business outcomes across their client base

TV-specific attribution in Plein Air's current stack. Lee's Famous Recipe is live on streaming TV with no store traffic measurement.

Unified report across Lee's, Freddy's, and Long John Silver's TV campaigns. Store visits, online orders, and delivery app sessions together.

Client retention

Measurement that sticks

DAC unified linear and CTV on Tatari and applied the same measurement discipline to TV that they ran on digital. Double-digit revenue growth followed. Plein Air can run the same infrastructure from the first Lee's campaign.

New revenue

A full TV service line

When Lee's Famous Recipe asks which streaming placements drove foot traffic last week, Tiffany's team now has a specific answer by Monday morning. That changes the client conversation from reach estimates to measured restaurant outcomes.

Premium access

Inventory beyond programmatic

Secure Hulu, Peacock, and HBO inventory direct alongside linear for Lee's Famous Recipe, Freddy's, and Long John Silver's. Food, sports, and family programming adjacencies at lower CPMs than a programmatic stack, with store visit attribution on every airing.